When a Color Consultation is required to me I always give to my customers some explanation about this theory.
To coose a color for a room in the house is not just a matter of taste, you need to understand that in those room the color will stimulate a feeling that will involuntary condition your behaviour.
Try to think a room all black....would you put your kid in that room?
Sure not, and what about a room all red?...Maybe yes....but after that don't be surprised if your little kid inside his room seem to be a Power Ranger a he need hours and hours to fall asleep!
Look this diagram to understand the mayor mood created by the color:
and how most of the brand we know use this theory for their logo:
It's amazing to discover all of this isn't?
